Category Archives: Business Video Marleting

Benefits of Visual Brochures
11 Dec

Benefits of Visual Brochures

The Benefits of Visual Brochures

Video brochures have the ability to impact your company’s performance considerably with many advantages and content which will separate you form the pack.. The concept of using visual brochures may sound new but in fact these have been circulating for several years now, withut much exposure..The concept itself originated in china and and numerous companies have utilised it in an effort to create a point of difference in business promotion, marketing and more.

It is important to note that these type of brochures is not restricted tocerian types of businesses or companies. You can also use them as family videos, photod, functions, memproes and more, as well as corporate videos. Visual Brochures are a growing trend not only in Australia but Europe, America and Asia as the new age of video becomes a reality, with more consumption. As a result of this, we will take a look at a few benefits that comewith visual brochures andit’s imperative that we define what a visual brochure is first.

Visual Brochure Defined

Visual brochures in a way, are similar to the traditional brochures but with a very compelling and innovativesoundand  motion adaption. Yes that’s correct, audio and video are combined with a traditional print element to formualtea printed and well presented product. All these elements are fused tofacilated new communicationof particular messages, promotions, products in visual and audio form, to a particular targetted audience.

Their compelling engaging and interactive features make them highly effective in simply communicating a translated, with that added high quality print cover. Studies have shown that messages that are interactive and visual are more likely to be remembered by end users or consumers. This is as compared to messages that only employ text to communicate a message or pronotion.

Benefits of Visual Brochures

Yes, you read it right! Visual brochures are easy to add video, with simple drag and drop techniques from compatible desk top devices. You can add several videosand manage the rotation, without any difficulties. This is as compared to normal traditional printebrochures that are restricted to fixed artwork, dtatathe use of standard texts. Once produced and printed brochures cannot be altered or edited to which the visual brochure whilst having fixed artwork, can be utlilised in several areas and re-assigned accordingly.

Great Marketing Tool

Considering the fact that the internet has literally taken over the world, it’s a great product to add to your marketing or planning teams. Businesses are now using a range of video formats on several platforms including websites, social media in an effort to market their products and services online. In fact, accordingly 37% of online marketers claim that visual marketing as being the most effective execution of product marketing.

Furthermore, at least 75% of social media marketers utilise visual aspects or videos in their marketing strategies. Why? More people are likely to view them and even share the content creating further traction.

Enhanced Communication

With the use of video, you can be sure to attract your audience’s attention. Moreover, you can be sure that you’ll maintain their attention for a long period of time. People are more attracted to visual content, as compared to text.

Video, in short, is the best and most effective way of communicating a message, Moreover, it makes it easier to reach a wider target audience.